A Fresh Start for a New Storefront

As Crowntown Dispensary in Charlotte, North Carolina began planning for the grand opening of a new location, there was one major thing missing from the storefront: a sign. Located at 8535 Hankins Road, just north of uptown Charlotte, this new retail space was the perfect location for their store. They just needed a custom solution that matched the brand, met city and landlord guidelines, and attracted customers. That’s where Charlotte Sign Studio stepped in.

Why Channel Letter Signage?

If you’ve driven around Charlotte, chances are you’ve seen channel letter signage lighting up storefronts across shopping centers, medical plazas, and boutique retail spaces. These signs are bold, easy to read, and – most importantly – illuminated. That means they work day or night, rain or shine. Channel letter signs are three-dimensional, meaning each letter is individually fabricated and typically lit from within.

For Crowntown, this was the perfect solution. The landlord required channel letters no taller than 24 inches and covering no more than 70% of the suite’s width. This kind of sign provided a clean, professional look while giving Crowntown the flexibility to represent their brand with clarity and style.

Working with Charlotte Sign Studio

At Charlotte Sign Studio, we guide our clients every step of the way, from permitting and design to fabrication and installation. When Crowntown came to us, they were still unsure of what kind of signage would be best. Our signage specialists provided examples, walked them through the pros and cons of illuminated signs, and ultimately helped them land on a channel letter design that checked every box.

Our team leveraged the existing electrical setup from the previous tenant to streamline the installation process. Not only did this save time and money, but it also allowed us to maximize the effectiveness of the sign’s LED illumination.

We measured carefully to ensure compliance with building restrictions, then crafted and installed a sleek, modern sign that now proudly announces Crowntown Dispensary to passing traffic and potential customers.

Why Storefront Signage Matters

Your storefront signage is your handshake with the street. It’s the first impression your business makes—and often the difference between someone stopping in or driving past. In a competitive market like Charlotte, having a high-impact sign isn’t a luxury—it’s a necessity.

Crowntown’s sign does more than say “we’re open.” It communicates professionalism. It builds trust. It reflects the care and detail that goes into the business itself. That’s what good storefront signage should do.

For small business owners, investing in illuminated signage like channel letters means you stay visible well after sunset. Especially for dispensaries, salons, restaurants, and retail shops that operate during evening hours, illuminated channel letters can dramatically boost curb appeal and foot traffic.

The Results: Crowntown Shines Bright

Today, if you drive by 8535 Hankins Road, you can’t miss the Crowntown Dispensary signage. It’s bold. It’s professional. It’s unmistakably them. Our team at Charlotte Sign Studio handled everything—design, permits, fabrication, and final installation. And just like that, Crowntown has a brand presence before a customer even walks in the door.

We’re proud to have been a part of their journey and to showcase this project as a shining example of what thoughtful channel letter signage can do for a local business.

What You Should Know If You’re Opening a Storefront

If you’re opening a store in Charlotte (or anywhere, really) here’s what you should keep in mind about signage:

First, check your landlord’s requirements. Just like Crowntown, your lease might include size or placement restrictions.

Second, consider illumination. Illuminated signage isn’t just about visibility. It creates brand impact.

Third, work with a sign company that knows local regulations, permits, and best practices. That’s what we do every day at Charlotte Sign Studio.

And finally, remember that your sign is more than just a label. It’s your first impression, your brand billboard, and your most consistent marketing tool.

Why Charlotte Sign Studio?

At Charlotte Sign Studio, we’re more than sign makers. We’re your signage partner. We’ve helped countless businesses—just like Crowntown—turn blank walls into brand statements. From 3D letter signs to custom illuminated signs, our team brings your vision to life with precision and care.

We know signage in Charlotte. We know what works. And we know how to get it done right.

So whether you’re opening a dispensary, restaurant, boutique, or office, we’re ready to help your storefront stand out.

Ready to Make Your Mark?

If you’re planning a new storefront or need a signage refresh, let’s talk. Charlotte Sign Studio offers design, permitting, fabrication, and installation for channel letter signs, storefront signs, and illuminated signage of all types. We’re the go-to custom sign company in Charlotte, and we’re ready to help your business shine.

Contact Charlotte Sign Studio today and let’s build a sign that gets your business seen.